Start with the foundation. Make pages crawlable, fast, well-linked and explicit about the topic, entity and intent they serve.
Make answers extractable.
Use concise definitions, comparison tables, clear headings and evidence close to the claim instead of burying the answer.
AI Overviews reward many of the same fundamentals as search, but retrieval-friendly structure and strong source signals matter even more.
Build source confidence.
Original examples, expert context, citations, consistent company information and strong topical coverage make the source easier to trust.
Measure broader visibility.
Track branded mentions, cited pages, assisted conversions and query coverage alongside traditional ranking metrics.