Definition. Generative Engine Optimization (GEO) is the practice of shaping content and technical signals so AI-powered search and answer systems can understand and surface a brand’s information more reliably.
SEO still matters.
AI discovery does not erase crawlability, architecture, useful content or authority. Those foundations become source material for retrieval systems.
Search is becoming a retrieval problem as much as a ranking problem. GEO makes information easier for AI systems to understand, retrieve and reuse with confidence.
Content changes.
Clear definitions, specific answers, consistent terminology, original examples and structured sections are easier for both people and machines to use.
What to do now.
Strengthen technical SEO, publish expert-led answers, keep company facts consistent, use structured data and measure visibility beyond classic rankings.