INP replaced FID, thresholds tightened, and half the advice online is stale. Here is what Google actually measures now and how we get every build into the green.

Why this matters

We partnered closely with the client team through discovery, design sprints and iterative builds. The result is a fast, accessible, conversion-focused experience that the in-house team can manage without touching code.

Our approach

We partnered closely with the client team through discovery, design sprints and iterative builds. The result is a fast, accessible, conversion-focused experience that the in-house team can manage without touching code.

Key takeaways

  • Start with measurement, not opinions.
  • Ship small, learn fast, iterate.
  • Performance and accessibility are features, not chores.