01
Scope clarity
Separate the real problem from the first requested deliverable.
A focused first conversation to understand the problem, fit and next useful step. No polished brief required.
Separate the real problem from the first requested deliverable.
Discuss constraints, dependencies, existing systems and sensible sequencing.
Leave with a clearer delivery path whether or not ALIFY is the right fit.
What needs to change and why now.
Existing website, workflow, team, data, platform or constraints.
What matters first, what can wait and how success should be judged.