Design systems should reduce decisions, not personality
Consistency is useful. Sameness is not.
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Practical notes on design, engineering, commerce, SEO, data and the decisions that make digital products hold up.
Written from projects, experiments and decisions we actually had to make.
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What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text […]
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We write about decisions we have had to make in real projects: what worked, what failed, what changed and what we would do differently next time.
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Long-form thinking, practical implementation notes and lessons that survived contact with real projects.
Why custom websites still matter
A template can be efficient. The problem begins when efficiency replaces point of view.
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