Why custom websites still matter
A template can be efficient. The problem begins when efficiency replaces point of view.
Read noteThinking from inside the work.
Practical notes on design, engineering, commerce, SEO, data and the decisions that make digital products hold up.
Written from projects, experiments and decisions we actually had to make.
No trend reports written from the sidelines.
We write about decisions we have had to make in real projects: what worked, what failed, what changed and what we would do differently next time.
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Long-form thinking, practical implementation notes and lessons that survived contact with real projects.
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