Selected work / Case studies ALIFY / Work / 2026

Proof is more useful than promises.

A selective record of websites, commerce systems, products and identities built around measurable business problems.

Selected for the decisions behind the work, not just the final screenshots.

StrategyPositioning and product decisions before pixels

DesignSystems, interfaces and content hierarchy

BuildProduction-ready implementation and launch

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01Selected work

Case studies are organised around context, decisions and outcomes rather than a gallery of disconnected screens.

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Northstar Commerce

A commerce redesign that reduced friction between product discovery, storytelling and purchase.

Client: Northstar
Scope: Commerce · UX · Development
Year: 2026
Industry: Retail

What we optimise for

The work should make the business easier to understand, use and grow.

We care about the decisions behind the interface: positioning, information hierarchy, conversion paths, technical quality and what happens after launch.

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Context is enough to start. We can help define the scope before we define the screens.

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