Search architecture
Connect technical SEO, page intent and content themes around discoverability that supports the business.
MAKE THE SITELEARN.
52 / 52SEO / Data / Automation
Role focus
Growth work starts with instrumentation and intent, so the site can reveal what people search for, where they hesitate and which journeys create qualified demand.
This role turns the launched experience into a source of evidence. Search behavior, conversion paths and operational workflows are treated as inputs for better product, content and commercial decisions rather than as isolated reporting tasks.
Search architectureMeasurementExperimentationAutomation
Measurement
Define events and reporting around decisions rather than vanity metrics.
Experimentation
Identify high-impact messaging, journey and conversion questions worth testing.
Automation
Reduce repetitive handoffs between forms, CRM, reporting and follow-up workflows.
How the role connects
NOT AHANDOFF.
Growth and intelligence connect launch to learning: measurement, search visibility and workflow signals help the team see what is working and where the digital system should improve next.
Enters early
Enters early
When search demand, measurement requirements or workflow constraints can improve the initial strategy and architecture.
Protects
Protects
Discoverability, useful instrumentation and the feedback loops that make the experience smarter after launch.
Works closest with
Works closest with
Creative Direction and Engineering, connecting audience behavior to content, implementation and iteration.