Journey design
Map tasks, dependencies and friction before screens become the default answer.
MAKE COMPLEXFEEL NATURAL.
51 / 52UX / UI / Prototyping
Role focus
Product design turns requirements into flows, states and reusable patterns that help people complete work without having to learn the interface first.
This role connects user goals, content hierarchy and interaction behavior. It makes sure the experience still works when the easy happy-path screen becomes a real product with forms, filters, edge cases, empty states and responsive constraints.
Journey designInteraction systemsPrototypingDesign systems
Interaction systems
Define behavior for navigation, forms, tables, filters, states and responsive transitions.
Prototyping
Test critical flows and interaction assumptions before committing implementation effort.
Design systems
Create patterns that scale across features without losing usability or visual coherence.
How the role connects
NOT AHANDOFF.
Product design does its best work between disciplines: translating strategy into flows, turning content into hierarchy and giving engineering clear interaction logic to preserve in build.
Enters early
Enters early
When user journeys, information architecture and interaction behavior need to be resolved alongside content.
Protects
Protects
Usability, hierarchy, state completeness and the consistency of interface behavior across the system.
Works closest with
Works closest with
Engineering and Creative Direction, balancing expressive character with clear product behavior.